SPORTS BUSINESS DIRECTOR, MAILMAN
David Hornby is responsible for the growth of Mailman's sports business, driving a team of 35 to manage the Chinese digital development for the world's top sports brands, teams and athletes. Clients include Liverpool FC, Kobe Bryant, Man Utd, Dortmund, AC Milan, Bundesliga, Nike, UFC, Kobe Bryant and Novak Djokovic. Their core business is driving Chinese sports media partnerships, social media management, video production, website and PR.
Before that, he was responsible for Mailman's Sports department. His focus was to support their clubs' expansion in China through social media, managing their online presence, driving fan development programs and creating localized content.