ASSOCIATE DEAN OF SCHOOL OF ECONOMICS AND MANAGEMENT, SHANGHAI UNIVERSITY OF SPORTS
Dr. Liu Dongfeng is a professor of sport management and Co-Dean of the School of Economics and Management at Shanghai University of Sport. He is a member of China Sports Strategy Society, a think tank of China’s Sports Ministry.
He is international professor with INSEEC Business School, and also guest professor with University College Dublin, Ireland, Kufstein University, Austria, and EM Lyon Business School, France. He serves on the editorial boards of the International Journal of Sports Marketing and Sponsorship, and Journal of Shanghai University of Sport.
His main research interests include sport events management, sports events evaluation, sport and urban development, and sport policy studies. He has over 40 publications including books, refereed journals articles, and conference articles. His articles are published in journals such as Tourism Economics, and European Sport Management Quarterly. His latest book (co-author) The Global Economics of Sport (2012) was published by Rutledge. In 2015, Professor Liu was recognized by China’s Ministry of Education with the National Excellent Research Achievement Award (Humanities and Social Sciences).
Professor Liu has led consulting projects with multiple government departments at various levels, community sport organisations, private sport enterprises, and sport facilities.
Professor Liu has presented on various topics in sport management and sport events at conferences in China, Europe, South America and Asia.