HEAD OF CONTENT ACQUISITION AND PARTNERSHIPS, SINA SPORTS
Sam Li
BIOGRAPHY

Sam Li is the Head of Content Acquisition and Strategic Partnerships for Sina Sports where he is responsible for domestic and international sports rights acquisition; strategic partnerships with rights holders, teams and individual athletes; and international sponsorships and marketing.

 

He was previously an Associate Vice President with the National Basketball Association.  Sam has a Juris Doctor degree from University of Michigan Law School and dual bachelor degrees from University of California, Los Angeles.

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