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GLOBAL CEO AND DIRECTOR, GEMBA
Rob Mills
BIOGRAPHY

Rob has deep expertise in sport and entertainment amassed from over 25 years working in the industry. He leads teams that are helping maximise the sport & entertainment investments of some of the world’s leading brands. These brands include Adidas, Coca-Cola, Toyota and Virgin Airlines

Rob also works with sport and entertainment rights holders such as World Rugby, Tour De France, Formula 1, Tennis Australia and the Australian Sports Commission.

 

He has extensive experience in the participation programs, commercialisation and management of these organisations. Within Gemba, Rob has championed the development of a global insights program that seeks to understand how consumers engage with sport and entertainment.