Rocky (Feng) Li

Li Feng is the vice president of Alisports, mainly in charge of marketing and data research. He obtained the bachelor’s degree in English (International Journalism) from Communication University of China, and an MBA degree from China Europe International Business School. 


As the former co-founder of the first nationally televised weekly football program Football Chronicles and the first football news program in China Cable Football News, he once served as a media consultant to CROTON, the largest TV media consulting company in China, providing services mainly to Jiangsu TV, Henan TV, and China Education Television. He joined BesTV in 2005, acting as its marketing director, assistant to president, and vice president successively, and established the national marketing system specific to telecom operators, the first IPTV advertising operation and sales system in the world, and the first OTT marketing channels system in China.


He is the founding CEO of Bestenth Media (which is the JV between Bestv and WPP, world's largest advertising and PR company) since 2013 before joining Alisports.

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