Ned Coten

Ned Coten boasts extensive experience across all levels of basketball – as a participant, administrator and Board Director (Basketball Victoria and BigV) in both professional and volunteer capacities across the past 35 years. An MBA holder, Ned has built a number of businesses from the ground up and continues to work with a range of clients from multinational to start-up in Australia, Asia, US and Europe.


Ned’s expertise in brand and business strategy, marketing and client acquisition has seen him engage clients at all levels of business in a number of industries and environments. He has written a book on marketing and brand development and was responsible for implementing the current branding for Australian basketball.


Elected to the Basketball Australia Board in March 2014, Ned’s key interests in basketball include improved communication with grassroots participants, driving a comprehensive National Registration Database to facilitate better industry knowledge and promotion and stronger commercialisation to bolster growth and revenue diversification in the sport.

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