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David Stevenson

David Stevenson is currently the GM of the China project for the Australian Football League where he led the AFL, Port Adelaide and Gold Coast teams to play a regular season game in Shanghai on May 14th, 2017. This was the first regular season game for the AFL outside Australia / New Zealand and the first major sporting code around the world to play a regular season game in China.


The game sold out in under 2 hours, was the largest AFL broadcast audience in history, 30%+ local Chinese attended the game, 90% of the sponsorship revenue generated was new to the industry, 3 Chinese free to air TV broadcast partnerships were secured (including CCTV) and universal support from the players and clubs for the experience.