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GM - CHINA PROJECT, AFL
David Stevenson
BIOGRAPHY

David Stevenson is currently the GM of the China project for the Australian Football League where he led the AFL, Port Adelaide and Gold Coast teams to play a regular season game in Shanghai on May 14th, 2017. This was the first regular season game for the AFL outside Australia / New Zealand and the first major sporting code around the world to play a regular season game in China.

 

The game sold out in under 2 hours, was the largest AFL broadcast audience in history, 30%+ local Chinese attended the game, 90% of the sponsorship revenue generated was new to the industry, 3 Chinese free to air TV broadcast partnerships were secured (including CCTV) and universal support from the players and clubs for the experience.