CEO, PRESCIENT SPORTS & ENTERTAINMENT
Priscilla Ho acts as one of the frontiers at the sports and entertainment industry in China for over 17 years. She brings in unparallel experience by combining international expertise and location adaption, which allows her building up numbers of remarkable sponsorship cases in China.
She is the founder and Managing Director of Prescient Sports & Entertainment Ltd., one of the leading sport and entertainment agencies in China. She has ‘foresight’ of debuting sponsorship consultancy in 2003 for Lenovo and six more Olympic sponsors, building up successful stadium sponsorship platform for iconic stadium as well as pursuing advanced brand leveraging through digital marketing tools. Her creative mind, integration skills and market insights allows her to set new heights for her company and clients from time to time.
For ‘Sport + Entertainment’, she had built up her sport and entertainment marketing skills through working at ISL (Int’l Sport and Leisure Group) and Envision (under Anschutz Entertainment Group). For ‘marketing communications’, she had seeded her solid marketing experience by servicing Procter & Gamble at Leo Burnett and from earning her Marketing degree at Royal Melbourne Institute of Technology University in Australia in 1993.