SENIOR VICE PRESIDENT, CATALYST MEDIA GROUP
Ned Negus has worked both with and for many of the biggest rights holders in world football over the last 10 years. His current company Catalyst is responsible for developing the world's undisputed leading event in pre-season football, the International Champions Cup. Ned joined Catalyst in mid 2014 as a founding management Board member and has led the growth of the business' commercial function from scratch. In mainland China alone, Catalyst now has a team of ten full time local Chinese commercial staff delivering tens of millions of dollars in revenue across sponsorship, ticketing and government streams.
Prior to joining Catalyst , Ned was a member of Nielsen Sport's (formerly Repucom) Australian senior management team. He was also a member of the sponsorship sales team at TEAM Marketing in Switzerland, playing a key role in securing hundred of millions of euros annually in sponsorship revenue as UEFA's exclusive marketing agency for club football competitions.