Professor of sport management and Co-Dean of the School of International Education at Shanghai University of Sport
Dr. Liu is a professor of sport management and Co-Dean of the School of International Education at Shanghai University of Sport. He serves as associate editor for Journal of Global Sport Management and is also on the editorial boards of the International Journal of Sports Marketing and Sponsorship. He is a member of China Sports Strategy Society, a think tank of China’s Sports Ministry. He has served as the Vice-President of the International Association of Sports Economists since 2017. He is also an international professor with INSEEC Business School, and guest professor with Bayreuth University, University College Dublin, Loughborough University, Stockholm School of Economics, International Monaco University, and German Sport University Cologne.
Professor Liu’s main research interests include the social and economic impact of sport events, sports marketing, and China’s sport policy. He has over 60 publications including books, refereed journals articles and conference papers. His articles are published in journals such as Tourism Economics, and European Sport Management Quarterly. In 2015, he won the 7th National Outstanding Research Achievement Prize Awarded by China’s Education Ministry. And in 2016, he has been awarded the national One Hundred Academic Talents Scheme Scholarship by China’s Sport Ministry. Professor Liu has been invited to speak on numerous occasions in Asia, Europe, and South America.