Tom Elsden is the Client Director for Mailman, China’s leading sports digital agency. Based in Shanghai, Tom now oversees some of Mailman’s top global sports clients including FIFA and Paris Saint-Germain. Since joining in 2013, Tom has worked across a number of sports clients, changing their digital strategy from reach, to retention and to revenue generation.
Tom now leads a 15 person team to deliver the clients’ digital marketing strategy and execution across China, Japan and Southeast Asia. With 7 years experience in China, he has developed an expert understanding in the Chinese fans and what triggers fan following.