THE SUMMIT

The Australia-China Sports Summit is a one day event gathering Australia and China's finest sports experts in the heart of Shanghai.

Whether you want to hear from industry veterans from the AFL and the NBL who have delivered major sporting events in China, understand how technology and data are helping leagues develop new revenue streams and streamline operations, learn how foreign sports clubs can engage with Chinese fans through social media or find out how international sports attract Chinese investment, there's something for you.

China is Australia’s most important trading partner and the most dynamic market to do business in the world. It is also the most exciting place for sport right now as it grapples with a rising middle class and a push to a consumption lead economy. The focus on sport is being led top down from the Chinese Government and has been earmarked as the nation's next big industry for the decades ahead.

The Chinese sports industry has the opportunity to grow new links with a country that punches above its weight when it comes to sport, both on and off the field. Australia has some of the best players, teams, codes, intellectual property, and expertise that has been built up from a culture in love with sport.

 

The 2019 Australia-China Sports Summit will bring together industry professionals and experts from China and Australia to talk about the future of sport in both countries and the opportunities to collaborate and learn.

WHO YOU WILL MEET

In 2018, summit attendees included a cross-section of Chinese and Australian:

Sporting Associations

Government organisations and institutions

Universities and sporting academies

Sports technology and manufacturing companies

AGENDA

Agenda is an indicative schedule of the event, further details and speakers will be released on the lead up to the Summit

Walking tour of Jiangwan Stadium (346 Guohe Road)

到达江湾体育场(杨浦区国和路346 号)

Dignitaries Welcome Address

峰会致辞 
 

The Hon Martin Pakula, Victorian Minister for Sport
Jack Brady, CEO, AustCham Shanghai

Sports Business in China: the Latest Development and Prospects

中国体育产业-机遇与挑战

Professor Dongfeng Liu, Associate Dean of School of Economics

and Management, Shanghai University of Sports

Delivering International Sport in China

国际赛事在中国

Benjamin Wahl, Head of China, Borussia Dortmund
Dave Stevenson, GM China & India, Head of Audiences,

Products & Innovation, AFL
Yiying Shi, Director, Jiemian

 

The Shanghai Sharks Story

上海东方大鲨鱼的故事

Qiuping Li, Head Coach of the Shanghai Sharks

Grassroots Football in Shanghai

上海社会足球的改革与发展

Fugui Chen, Deputy General Secretary, Shanghai Football Association

How to Target Chinese Sports Fans

体育营销与传播

Tom Elsden, Client Director, Mailman Group

Online Sports Broadcasting: Interview with iQIYI Sports

采访:体育转播商和版权

Sponsorship: How to Build Brand Awareness in China

讨论/演讲:体育赞助

Jack Brady, CEO, AustCham Shanghai

Wendy Mao, Chief Operating Officer, Swan Wine Group

Representative from Ganten Water/TAG
Emily Dunn,China Government Relations Manager, Swisse

Closing Speech

峰会结语

Buffet Lunch

用餐

Round Table/Panel

圆桌会议

 

AM
PM
Networking Drinks
联谊酒会

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AFL Press Conference

SPONSORSHIP

INCREASE YOUR BRAND EXPOSURE

The Australia-China Sports Summit represents an incredible opportunity to maximise brand exposure in China's sports industry. Sponsors will reach key stakeholders who are eager to further the lucrative bilateral sports relationship. We offer tailored packages depending on your company's goals and needs. Contact us now to learn more and receive a copy of our event sponsorship prospectus.

The sprawling metropolis of Shanghai is one of the world’s largest cities, with a vibrant urban life, impressive skyline and rich culture. Right in the middle of all this, on bank of the Huangpu River, lies Banyan Tree Shanghai On The Bund, which is where the third Australia-China Sport Summit will be held.

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LOCATION

Banyan Tree Shanghai On the Bund

Summit Room, B1, 19 Gong Ping Road, Shanghai

上海外滩悦榕庄,公平路19号 B1 群英厅

ORGANISER

A SHORT INTRODUCTION

The Australian Chamber of Commerce in Shanghai is the peak body for Australian businesses in China, led by a voluntary Board of Directors and managed by a team of 20 people.

 

As a membership-based organisation, the Chamber represents over 350 businesses providing support, education, advocacy and business services.

 

AustCham Shanghai is a bridge between Australian and Chinese businesses and not-for-profit organisations, facilitating connectivity and promoting bilateral trade.

@ 2019 AustCham Shanghai. All rights reserved